The magazine will cover the concept of wellbeing - diet, health, beauty and mental health. It will compete directly with Prevention, a similar title from NatMag-Rodale, which Marketing revealed last month is being readied for launch later this year (Marketing, 19 January.)
Neither magazine will reveal a launch date. However, Being, which is recruiting an editorial team, is believed to be at a more advanced stage of development.
Psychologie sells about 300,000 copies a month in France and has recently expanded with the launch of editions in Italy and Spain. US publisher, Rodale, a partner in NatMag-Rodale, publishes Prevention in the US, where it sells 3.3m copies a month.
Hachette Filipacchi's editorial director for the teen market, Lysanne Currie, is heading the Being project in conjunction with Francois Vincens.
Vincens came to London from Hachette's office in New York last September to take up the post of women's editorial director.
John Brown Publishing tried the wellbeing concept in the UK five years ago with Bare, but the title folded within a year. However, Hachette and NatMags believe Bare's new-age focus was too niche and unsuited to UK women and that John Brown did not have the marketing muscle they will be able to call on for their launches.
Being will be Hachette Filipacchi's first launch since it set up in the UK in its own right two years ago, following the termination of its UK joint venture with Emap.
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