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Habitat's first TV campaign introduces a voyeur who is much more interested in fixtures and fittings than the human behaviour that goes on around them.

In the ad, created by Portas, the camera focuses on a couple kissing each others’ faces off but then stays fixed on the couch even after the pair have moved to another room to finish what they had started. It ends with the line: "We all look but only some of us see." The work was written by Anthony Cassidy, art directed by Michael Howells and directed by the fashion photographer Miles Aldridge through Annex. Media was handled by the7stars.