Each of the broadsheet newspaper's four editions will be produced within the space, and they will include content direct from the London shows each day.
Alongside hosting The Daily's pop-up editorial team, The Hub will also welcome members of the style set as they are featured in exclusive behind-the-scenes content, which will be distributed via the social channels of both H&M and The Daily.
The Daily is read by approximately 5,000 LFW attendees, and it is distributed to 45,000 Londoners each day, offering members of the public a chance to experience the action of the shows.
This is the second time that the high street retailer has housed The Daily’s team, and it is once again topline sponsor of the publication.
Other brands set to activate around London Fashion Week AW16 include , along with and .
Check out our round-up of the best .
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