Based at Gyro's London office, the new standalone brand will create conferences, gala dinners, roadshows, exhibitions and product launches.
Gyro Live has already been contracted to deliver Sports Aid's Sports Ball every year until the London 2012 Olympics.
"This is an exciting chapter in Gyro's history and we know Gyro Live will further strengthen our integrated marketing offering," said Gyro International chief executive Richard Glasson.
"It is testament to the success of our events division that we can launch Gyro Live as a standalone brand at this time, and we anticipate this move will encourage further growth."