Guinness "Made of black" by AMV BBDO

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Advertiser
Guinness -
Agency
Abbott Mead Vickers BBDO
Guinness tells four uplifting "Made of black" stories celebrating individuals who show unexpected character in the world of football, from defying gender stereotypes to overcoming disability.
Kenyan woman Tabitha becomes a professional referee in men’s football after her husband’s death. Nigerian man Goodluck finds love, friendship and happiness through football despite losing his leg. Wisdom from Ghana talks about pursuing his passion for the sport despite suddenly going blind, and Gaelle from Cameroon tells the story of overcoming gender role conventions to become internationally successful in women’s football. The four films were directed by Bafta-nominated documentary makers Wilkins & Maguire through Stink and created by Richard McGrann, Andy Clough, Robert Wilkins and Leo Maguire.