Design agency Butler Datta handled the makeover. The launch is being supported by a £3m campaign through Irish International.
In addition to the individual cans, the identity has been used for the launch of Guinness Draught in a self-dispensing fridge pack that contains eight cans of beer.
The redesigned cans convey a flowing form that visually suggests the 'surge' of the drink from the glass when it is consumed.
The relaunch is the culmination of five years' work on Guinness Draught in a can, which launched in 1989. This has included changes in brewing and widget performance.
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