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Guinness' "#MadeOfFootball" campaign celebrates the start of the new Premier League season.

The work was created by Abbott Mead Vickers BBDO and supported by the BBDO network across Africa.

Peter Nzioka, from the Kenyan national amputee squad, is in the cast. Nii Ayikwei Parkes, a Ghanaian writer, editor, sociocultural commentator and performance poet, contributed to the production.

Nigerian actor Caroline Chikezie supplied the voiceover.