Jessica Hargreaves, joint managing director of Pretty Green; Liam Danby, head of planning at iD Experiential; and Duncan Miller, business development director at George P Johnson will be debating ROI for experiential activity.
They will be joined by representatives from research company 2CV and the Institute of Promotional Marketing to discuss different ways of measuring and forecasting ROI, and will explore whether there is appetite to develop an industry standardised model for measuring experiential activity.
In a speed-networking workshop on corporate hospitality, event planners will be able to network around four ‘inspiration stations’, featuring corporate hospitality experts Lisa Pennington of Definitive Events; Simon Benson from Vivid Event Group; Brett Tonkyn, director of hospitality sales at Sodexo Prestige; and Andie Devlin Ball of the Darling Collective.
The speakers will discuss the latest trends in hospitality, and give advice on tailoring bespoke hospitality packages to clients.
Also on the bill is the chance find out how to create unique, imaginative and inspiring events on shoestring budgets in the session ‘Small budget: big wow factor’, with presentations from agencies including Mask and Event Concept.
Each of the sessions will run twice during the day to ensure guests don’t miss any of the content.
For a chance to network with leading agencies and brands,
If you are a venue or supplier, please contact Daniel De'Ath on 020 8267 8272 or email daniel.death@haymarket.com to book your place.