Pimp My Cloakroom were on hand to take guests coats as they arrived for a day of workshops and one-to-one meetings, grabbing a coffee and some breafast canapes courtesy of Unusual Coffee Comany and Create on their way.
The first panel session saw Merlin Entertainments head of marketing for events Peter Kerwood talk about the virtues of social networking with Event editor Jeremy King,
.
Several more panel sessions will take place throughout the day inbetween the meetings and workshops, before making way for the highly anticipated Event 100 reveal later this evening.
Event will be updating Twitter users on the day's goings-on as they occur. Follow #guidelive.
To add a comment and let us know your thoughts.