Guardian, Times and FT receive September boost

LONDON - The Guardian and The Times recorded the biggest increases in month-on-month average circulations across the national daily market in September, according to the latest ABC figures.

Guardian, Times and FT receive September boost

However average net circulations across the tabloid, mid-market and quality sectors were generally down in September, a month that usually sees a lift in circulation as families return from their holidays. Year on year all dailies are showing losses.

The Guardian Media Group (GMG) owned Guardian had a circulation lift of 4.9% in September, recording an average net circulation of 348,878, but was down 5.1% year on year.

Rival quality title The Times' average net circulation was up 4.1% to hit 638,033, but was down 2.5% year on year.

The Financial Times recorded an average circulation of 429,381, an uplift of 2.8% month on month, but down 2.7% year on year.

The remaining quality papers all recorded losses to net circulation in September, worsening their year-on-year figures.

The Daily Telegraph dropped 1.05%, falling to 851,254, down 4.5% year on year.

The Independent, which increased its cover price from 80p to £1 on 15 September and underwent a revamp on 22 September, which included moving to full colour, fell to 220,957, down 4% across the month and 12.1% year on year.

The Scottish papers faired little better, with The Scotsman dropping to 51,135, down 3.2% for the month and 8.7% for year on year, and The Herald losing 1.4% for the month and 9% year on year, to record a figure for September of 63,097.

The Sun managed to add 0.2% in September, to reach 3,154,998, but this still left the nation's best selling paper down 1.8% year on year. The Daily Sport also managed a slight rise in September, up 0.7% to 79,953 - year-on-year figures for the paper were not available.

The Daily Mirror lost 1% for the month, hitting 1,440,651, a 9.1% fall year on year. The Daily Star lost 2.7%, down to 731,433, equating to a 9% drop year on year. In Scotland, the Daily Record lost 2.4% during September, recording a net circulation figure of 380,849, down 7.6% year on year.

In the mid-market, sector, The Daily Mail lost 0.8% in September to record a figure of 2,241,788, down 5.2% year on year, while its rival the Daily Express lost 1.3% month on month, down to 739,025, a 9.3% year-on-year fall.

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