Guardian Newspapers is to launch what it believes will become the UK鈥檚 leading educational website.
Learn.co.uk is a joint venture between the publisher of The Guardian and the The Observer and Educational Interactive Services, a South African company which provides distance education programmes via high-tech communication channels.
Learn.co.uk has appointed Colin Hughes, a former associate editor on The Guardian, as its publisher. Hughes is currently looking for a commercial manager and a marketing manager for the site.
GNL will handle Learn鈥檚 commercial development including marketing, sponsorship and e-commerce. EIS will oversee the site鈥檚 core content aimed at children, their parents and teachers.
Features will include revision guides, archive material from The Guardian and interactive testing and assessment facilities. The site will encompass the whole national curriculum by the end of 2001 and will carry a unique jobs section. It will sit alongside but separate from Education Unlimited, GNL鈥檚 existing news driven site for education professionals.
鈥淭he launch shows GNL鈥檚 plan to develop successful online properties that reflect the editorial integrity of The Guardian,鈥 said the group鈥檚 managing director designate Carolyn McCall.
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