The festive pop-up will be open to the public for one day only from 12pm until 9pm. A number of free experiences will be on offer to visitors, including whisky and wine tasting, pork pie and candlestick making and French macaron decorating.
In a nod to the brand’s popular beauty treatment discounts, the grotto will also include a beauty room featuring a nail and make-up bar. Customers will also be able to browse deals on Groupon’s Christmas shop, with £10 credit awarded throughout the day to guests on a first come, first served basis.
Groupon are working with communications agency Brands2life to produce the pop-up. It is the first time the marketplace has entered into the live experience realm as part of a marketing campaign.
Roy Blanga, managing director of Groupon UK, said: "This is a first for Groupon and we’re really excited to give people the chance to try some of the fantastic experiences we offer."
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