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Launched earlier this year, the were created to celebrate the advertising planning and execution within the magazine brands and platforms available from the UK's professional publishers.

They proved very popular with the industry and received more than 60 entries across all five categories.

A team of expert industry judges met last week to discuss the entries and create the following shortlist, which is dominated by Group M's agencies.

Category	Agency	Client	±±¾©Èü³µpk10
Digital ±±¾©Èü³µpk10 of the Year	Mindshare	Ford Fiesta	Love the Summer Vibes
Digital ±±¾©Èü³µpk10 of the Year	UM	H&M	GQ: A Stylish Match
Digital ±±¾©Èü³µpk10 of the Year	MPG Media Contacts	Haier	MyZone UK Launch
Digital ±±¾©Èü³µpk10 of the Year	MEC	Michelin	Brand/Evo Partnership
Digital ±±¾©Èü³µpk10 of the Year	MPG Media Contacts	Puig	Paco Rabbane
Digital ±±¾©Èü³µpk10 of the Year	Mindshare	Rolex	The Week App Launch
Digital ±±¾©Èü³µpk10 of the Year	MPG Media Contacts	Shock Absorber	Balanced Lifestylers
Most Effective ±±¾©Èü³µpk10 of the Year	Mindshare	Ford Fiesta	Love the Summer Vibes

Most Effective ±±¾©Èü³µpk10 of the Year UM H&M GQ: A Stylish Match Most Effective ±±¾©Èü³µpk10 of the Year Mindshare Nike Make it Count Most Effective ±±¾©Èü³µpk10 of the Year MPG Media Contacts Puig Paco Rabbane Most Effective ±±¾©Èü³µpk10 of the Year Carat Special K Special K/ Glamour Innovative ±±¾©Èü³µpk10 of the Year Mindshare Argos Chad Valley Innovative ±±¾©Èü³µpk10 of the Year MEC Paramount The Dictator Innovative ±±¾©Èü³µpk10 of the Year Rocket Toshiba UltraBook Innovative ±±¾©Èü³µpk10 of the Year UM XBox Forza 4 / The Beautiful Drive Innovative ±±¾©Èü³µpk10 of the Year MGOMD Sony Pictures Amazing Spiderman Integrated ±±¾©Èü³µpk10 of the Year Mindshare   
Ford Fiesta Love the Summer Vibes Integrated ±±¾©Èü³µpk10 of the Year Mediacom GSK Lucozade Sport Integrated ±±¾©Èü³µpk10 of the Year MGOMD John Lewis Shortlist Collaboration Integrated ±±¾©Èü³µpk10 of the Year MGOMD Sony Play Station Twisted Metal Integrated ±±¾©Èü³µpk10 of the Year MGOMD Sony Pictures

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Integrated ±±¾©Èü³µpk10 of the Year UM XBox Forza 4 / The Beautiful Drive Print ±±¾©Èü³µpk10 of the Year Mindshare Amex Around the world in 80 Movies Print ±±¾©Èü³µpk10 of the Year Mindshare Argos Chad Valley Print ±±¾©Èü³µpk10 of the Year MEC Nintendo Mario Kart Print ±±¾©Èü³µpk10 of the Year MEC Paramount The Dictator Print ±±¾©Èü³µpk10 of the Year Carat Shop Direct Very / Love Label Print ±±¾©Èü³µpk10 of the Year MGOMD Sony Pictures Amazing Spiderman Print ±±¾©Èü³µpk10 of the Year Carat Special K Special K/ Glamour Print ±±¾©Èü³µpk10 of the Year UM XBox Forza 4 / The Beautiful Drive

The awards ceremony will take place on 11 October at the OXO2 on London's South Bank.

Entry to the event is by invitation only.