NEW YORK - Grey Worldwide has lost its $60m (£34.6m) Panasonic North America advertising account after the client informed the agency that it was to review the business.
Grey has handled the US account since 1981. Sister WPP Group agency MediaCom handles media and Grey also handles Panasonic's business in Asia. These are unaffected by the US ad review.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
