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The vodka brand Grey Goose has released a cinema ad that tells the story of its creator Francois Thibault. Team WPP Paris created the spot, which will be shown in 96 cinemas across the UK from 28 October. The 90-second film explains in dramatic fashion how Thibault encountered resistance when he first tried to create a vodka in Cognac, France, only for the brand to become an international success. The spot was directed by Nicolas Winding Refn through Stink.