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Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.

After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist. Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.

The campaign was created by Karel De Mulder and Arnaud Bailly at Duval Guillaume.