Price, who was senior vice-president, sales and marketing, in North America, takes up his new role after joining in 1999.
Other promotions include an expansion in chief technology officer David St Pierre's role to take on the same responsibility for technology at Greenfield's Ciao Survey Solutions businesses.
John Tan, vice-president, quality and major accounts, will head up the company's India operations as vice-president of survey programming and Doug Guion, vice-president of North American operations and general manager in Toronto, has been promoted to lead Greenfield's Toronto sales and operations team.
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