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Green & Black's goes back to nature to highlight its "wildly, delicious, organic" origins.

In the first campaign from VCCP since winning the account, Green & Black’s organic ingredients – Madagascan vanilla, almonds and sustainably sourced cacao – crash together in a visceral way to create an eye-catching, visual feast. VCCP collaborated with artist Quentin Jones and photographer Nadège Mériau on the campaign, which will run across outdoor, digital and social media. 

It was created by Chris Russell and Ahmed Ellabib. Carat is the media agency.