Palmer pipped Laurie Morgan of McDonald's and Honda's Simon Thompson to win the award, which was voted for by readers of Marketing.
The fastest-growing UK confectionery brand, Green & Black's reported a 63% sale growth to £13.5m for 2003-04 in a market that grew by only 2.1%. The brand's success has been such that Cadbury Schweppes recently acquired it, with Palmer and the four other executive directors reportedly earning a combined £5m from the sale.
Tesco was the other big winner, picking up the Grand Prix award for the most outstanding piece of marketing across all of the entry categories. The retailer's 'Every little helps' campaign by Lowe London was recognised by the judges as being integral to the repositioning of the entire Tesco brand. The culmination of its 10-year strategy to place the customer at the heart of the business has seen Tesco become the third-most successful grocery retailer in the world, with profits in 2004 of £2bn.
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