Created by the content agency's two founders, Mark Boyd and Mark Eaves, ‘The Anti-social Network’ is a satirical look at the wisdom of the crowd. It attempts to create ludicrous hoax stories to see how far up the media chain they go.
Among the spoofs shown is – the world’s first celebrity sperm bank – which launched in the UK last year and during a 48-hour period and saw #celebspermclinic became a trending topic across Twitter.
Boyd said: "We always wanted to create our own content, as well as content for brands. As people were eulogising about the wisdom of the crowd, we saw increasing evidence of the opposite – the stupidity of the crowd."
It was created through Gravity Road's production company Studio of Fools. The first episode is available .
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