Land Rover has turned to Grass Roots for the global press launch of its Range Rover Evoque.
The agency was brought in following a four-way pitch for the brief and will now host 600 journalists in a five-week period during the summer.
"This is a hugely exciting and important launch for Land Rover and we are proud to be hosting the event in Liverpool, the home of the Range Rover Evoque," said Land Rover global product events manager Jane Roche.
Grass Roots global head of events Nick Bender will lead the project.
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