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Grant's new global campaign by FCB Inferno continues the trope that the only people who drink whisky are cool men in suits.

The film tells the story of three friends as they journey through life moments including university, beach parties, girlfriends and nightclubs. Along with print ads, the campaign promotes the whisky’s qualities such as the process of being matured in three different types of wood. The work was created by Gerard Roda and Vivien Decombe and directed by Loren Denis through Rattling Stick.