LONDON - Digital UK, the body in charge of leading the digital television switchover in the UK, has retained Grand Union to its digital business.
The agency picked up the account following a statutory review that began in January. It originally won the account in February 2006 and is now contracted to work with the client until October 2012.
The brief incorporates the creation of all of Digital UK's digital communications, as well as the development of the body's website, which aims to raise awareness of the planned digital switchover and contains details on how consumers can prepare themselves for the move.
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