The agency has won the three-year contract to design and develop Digital UK's website, www.digitaluk.co.uk, which provides independent information and advice for preparing for switchover. The website will be a key component of its public communications campaign which launches in May. A major campaign, which will run across television, radio and print, has been timed to coincide with increased interest in digital television ahead of this summer's football World Cup.
Grand Union designs TV switchover site
Digital UK, the organisation charged with persuading the British public to switch to digital TV by 2012, has appointed Grand Union as its internet and digital marketing agency.
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