WINNER: Amazing Space by MRM-Meteorite for Dulux
On the website, users answer a series of simple questions about the room they are decorating, their style preferences (including their preferred colours) and the people using the space. They can even pull in their pins from Pinterest, so the inspiration they’ve already gathered isn’t wasted. That gives the customer’s very own interior designer everything they need to create a look for the project.
Then the designer shares their ideas for the customer’s tailored solution during a video consultation. It’s a very personal, one-to-one session where the designer presents their thoughts. But crucially, it also allows the user to explore their own ideas. This ensures that the customer receives a solution that matches their own expectations.
Finally, their interior designer sends them an interactive shopping list pulled from over 80,000 products along with a style guide that breaks down how to achieve the look. Guidance is crucial for the audience, so users also receive a floor plan and a 3D visualisation of the finished room to carry them through the finishing touches.
This gives them the confidence to match colour, furniture and layout in their own homes.