Granada Plus is appealing to the public's nostalgia for the 1980s
with a new ad campaign that promotes next month's revival of classic 80s
show Magnum PI. The light-hearted detective series, set in Hawaii and
starring Tom Selleck, arrives on Granada Plus on September 18. It is
being backed by an ad campaign created by Archibald Ingall Stretton
across national press, radio and 48-sheet posters. The ads focus on
iconic memorabilia from Magnum PI, such as a Ferrari, the Hawaiian shirt
and Magnum's moustache. One execution, which breaks on September 15,
takes the form of a devout fan's shrine, which is a kitsch tribute to
the series and to Magnum himself. Media for the campaign is by Rocket.
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