Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles

February 13, 2012

Agency
TBWA\Chiat Day\Los Angeles
Sector
Agencies, Media / Entertainment Brands, Music brands and Television brands

The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.

The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive , uses technology to visualise music.

This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards.

Credits

Creative Team

Chief creative officer

Rob Schwartz

Executive creative director

Patrick O’Neill

Creative director

Patrick Condo

Creative director

Bob Rayburn

Group creative director of media arts

Olivier Rabenschlag

ACD/copywriter

Eric Terchila

ACD/art director

Denise Zurilgen

ACD

Eze Blaine

Senior art director

Andrew Reizuch

Copywriter

Avi Klein

Copywriter/technical director

Matt Kalish

Designer

Jenn Kutchey

Account Team

Management supervisor

James Aardahl

Account supervisor

Mike Peditto

Account executive

Daryl Conui

Integrated project manager

Alisa Arnold

Senior art producer

Sabrina Bajaj

Print Credits

Producers

Matthew MacDonald

Kacey Harahan

Project manager

Jane Martin

Collin Beckles

Creative retouching

Arthaus

Prepress

E-Graphics

Studio designers

Paul Russell

Rubi Mendoza

Riki Komachi

Marsha Stevenson

Outdoor print vendor

Primary Color

Art Creation Vendors

Adele and Bon Iver

Justin Maller

Paul McCartney and Foo Fighters

Jeff Huang

Skrillex

Niklas Lundberg (Diftype)

Bruno Mars

Emeric Trahand (stillontherun)

Gramophone

Ars Thanea

Digital and Mobile Credits

Executive director of integration

Matt Bonin

Director of creative technology

Ricardo Diaz

Senior executive digital producer

Peter Bassett

Director of digital production

Chincha Evans

Senior digital producers

Monica Pino

Justin Taylor

Digital producers

Celeste Jones

Brian Jarmon

Associate digital producer

Luke Elmers

Flash lead

Patrick Matte

Flash developers

Jefferson Jones

Brandon Yano

Abel Gudino

Lead motion designer

Kevin Reid

Front end developer

Parker Ehret

Tech leads

Tim Shea

Jon Bauer

David Riegler

QA lead

Lester Broas

QA engineer

Walter Velasquez

Television and Film Credits

Executive director of integrated production

Richard O’Neill

Producer/music supervisor

Michael Gross

TV Vendors

Gramophone: 15

Matthias Muller

Lime Studios (Final Mix)

Mixer

Joel Waters

Assistant mixer

Brian Peyton

Executive producer

Jessica Locke

Adele :30

MPC Creative

Directors

Ryan Knowles

Dan Marsh

Executive producer

Paul Abatemarco

Head of production

Jenny Bright

3D lead

John Cherniack

3D animators

Jessie Amadio

Clint Sui

Yates Holley

Brad Mitchell

Compositing

Ryan Knowles

Brad Mitchell

Benoit Mannequin

Stefan Smith

Michael Dobbs

Smoke editorial

Mark Holden

Ben Davidson

Design

Josh Childers

Darryl Mascarenhas

Color

Mark Gethin

Derek Hansen

Lime Studios (Final Mix)

Mixer

Joel Waters

Assistant mixer

Brian Peyton

Executive producer

Jessica Locke

Foo Fighters :30

Wolf & Crow

Managing director

Kevin Shapiro

Creative director

Chad Howitt

VFX producer

Matt Olson

VFX coordinator

Kelly Shay

VFX supervisor

David Glicksman

Compositors

Chad Howitt

Kevin Stein

Lead render artist

Nick Forshee

Lighting artist

Matt Berenty

Modelers

Michael DuPree

Marco Campobasso

FX TD

Yates Holley

FX animators

Robert Spaniolo

Ben Yu

Joao Rosa

David Bokser

James Marcus

Rotoscopers

Nathan James

Yunmi Ahn

Therapy Studios (Final Mix)

Mixer

Lihi Orbach

Joe DiSanto - Executive Producer

John Ramsay - Executive Producer

Allegra Bartlett - Producer

Bon Iver :30

MPC Creative

Directors: Ryan Knowles and Dan Marsh

Production designer

Gideon Webster

Director of photography

Bernard Evans

Line producer

Chris Harlowe

3D lead

John Cherniack

3D artists

Jessie Amadio

Clint Sui

Matt Johnson

Jonah Austin

Andres Weber

William Schilthuis

Fred Durand

Ian Wilson

Ash Wagers

Brinton Jaecks

Lisa Ryan

Benoit Mannequin

Michael Dobbs

Smoke

Ben Davidson

Mark Holden

Color

Derek Hanson

Mark Gethin

Concept

Darryl Mascarenhas

Storyboards

Aaron Clark

Executive producer

Paul Abatemarco

Head of production

Jenny Bright

Therapy Studios (Final Mix)

Mixer

Lihi Orbach

Executive producer

Joe DiSanto

Executive producer

John Ramsay

Producer

Allegra Bartlett

Skrillex :30

Pixomondo FX

Simon Mowbray

Peter Steinzeig

EP / motion graphics

David Garber

Lead designer

Alex Yoon

Therapy Studios (Final Mix)

Mixer

Lihi Orbach

Executive producer

Joe DiSanto

Executive producer

John Ramsay

Producer

Allegra Bartlett

Business Affairs

Director of business affairs

Linda Daubson

Executive business affairs manager

Lisa Lipman

Director of broadcast traffic

Nadzyah Guillermo

Gifted Songs:

Adele, “Rolling in the Deep”

Foo Fighers, “Bridge Burning”

Bon Iver, “Holocene”

Skrillex “Rock ‘n’ Roll (Will Take You to the Mountain)”

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