Young men in a pub toilet are filmed by hidden cameras as a lifelike mannequin is propelled through the mirror to portray the "full horror" of a road accident.
The television ad is part of the Department for Transport’s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic.
Brand: Department for Transport
Client: Dawn Lauder, head of campaigns, Tim Lennon, senior campaign manager and Claire Farman, campaign manager at the Department for Transport
Agency: Leo Burnett
Creatives: Tony Malcolm and Guy Moore
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