Yesterday’s Autumn Statement announcement by chancellor George Osborne revealed that annual funding for the campaign will be increased by 50% to £45m for the 2014/15 and 2015/16 financial years.
The aim, according to the announcement, is to drive up interest in the
The 'GREAT' campaign has been used to promote a wide range of business, culture and sports topics, including, in August, the Barclays Premier League and .
It was ahead of London 2012, with the ambition of attracting £1bn in Olympic business spending and bringing four million visitors to the capital during the Games. Early backers of the campaign included Marks & Spencer, Sainsbury's and Burberry.
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