The figure, which is due to be released today (Wednesday) in COI Communications' 2001-2002 annual report, is the first time the government's adspend has declined in recent years. However, its overall marketing budget is also thought to show a significant drop from last year's £295m splurge.
Despite the fall, Labour's £160m spend is still comfortably the highest-ever for a post-election year, and is certain to ignite new criticism from opposition parties about the use of taxpayers' money.
±±¾©Èü³µpk10s featuring in 2001-2002 included the National Census Awareness promotion through M&C Saatchi, as well as core campaigns, such as the Department of Health's anti-smoking ads through Abbott Mead Vickers BBDO.
The annual report also emphasises the COI's endorsement as the government's centre of marketing excellence by the Cabinet Office earlier this year.
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