Has the government overspent on its £5m living wage ad campaign?

The government is introducing the National Living Wage at £7.20 an hour for workers aged 25 years old and older from 1 April, and has spent £5m advertising the fact.

Has the government overspent on its £5m living wage ad campaign?

But the Conservatives were accused of overspending on the campaign, with and pointing out that hundreds of wages could been paid with the money.

Marketing took to High Holborn to find out what the public thought, and how visible the ad campaign has been (spoiler: not very).

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content