Speaking to Marketing at the Labour Party Conference in Brighton, Culture, Media and Sport secretary Ben Bradshaw said the imminent consultation on product placement would set out the details of how product placement could work on British TV programmes.
‘People are going to have to wait for the consultation but there will need to be safeguards to protect vulnerable people on issues such as health,' he said. ‘I would encourage anyone that has concerns to respond to the consultation.'
EU guidelines on product placement exempt children's programming. But according to sources close to the DCMS, the consultation document will set out a range of options including ones that advocate tighter restrictions than the EU.
The news comes as the lobby group, the Children's Food ±±¾©Èü³µpk10, a lobby group that calls for food and drink products to be exempted from product placement campaigns. The group is trying to drum up support for this proposal from parents.
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