True to its word, the paper's seven-day credentials featured strongly in the 72-page paper, which arrived with a 52-page gossip and TV listings magazine called StarWorld and a free CD of unsigned music from PeopleSound.
The Daily Star Bitches gossip column was there, as were other daily regulars including the Stirrer gossip column. What was not was there was the Daily Star's quotient of naked flesh. The Daily Star Sunday was all covered up.
Although in contrast to both The People and the Sunday Mirror, there was no sports pullout but sport, mostly football, featured strongly with 16 pages of coverage.
As well as sports, news and features, there was a two-page colour sports gossip column, based on the Bitches, called SuperGrass and columns from former England skipper Bryan Robson and Sky sports presenter Helen Chamberlain.
The paper is hoping it will pick up Daily Star readers, as well as some of the estimated 400,000 people who do not buy a Sunday newspaper. If, in launching in the worst advertising climate on record, it can ape some of the success of its daily sister it will, unlike former failed entrants such the News on Sunday and the Sunday Correspondent, be here to stay.
Analysts are predicting that the Sunday Mirror and People will be hardest hit, with the News of the World suffering least. Trinity Mirror knows its titles are vulnerable and it will soon find out whether the £2m invested in The People recently is enough to see off Richard Desmond's new tabloid.
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