Gossard, the lingerie brand, has launched the first in a number of advertising initiatives today (Tuesday) in a bid to raise the profile of the brand.
The ads will run across Ocean and JCDecaux sites in London, and have been created in-house by Gossard, with media planning and buying by Pure Media.
The outdoor campaign is being supported by online activity, including a social media drive orchestrated by Gossard's PR firm, Brandnation.
The posters, which feature a sexy, oversized shot of a glamorous model in Gossard's new Superboost lingerie range, reflect the look and feel of Gossard's iconic "hello boys" ad campaign of the 1980s.
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