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Gordon’s has launched a TV campaign featuring a dancing man boar. Bartle Bogle Hegarty created the activity, in which the boar, called Gordon, dances around his apartment while fixing a couple of gin-and-tonics. The ad is part of Gordon’s £2 million marketing campaign, which aims to reach more than 78 per cent of the brand's target audience between now and June. The spot is backed by online executions, including a four-minute YouTube film about the Gordon’s heritage.