The role of the commercial director will sit between that of Times Newspapers general manager Paul Hayes, whom Gordon will report to, and department heads like ad director John Trickett, who will report into Gordon.
In his new role, Gordon will be responsible for the Times' ad department, Times Group Digital and News International Enterprises, as part of an effort to offer advertisers a more integrated platform.
Gordon joins from Virtual Internet, an internet service provider, where he was managing director. He joined the company in April 2000 as commercial director from News International.
"We identified a gap for someone who could pull together our integrated offering to clients such as BMW, which is a committed press advertiser, believes in the internet and uses data, so we can say 'how can we offer you more?' Mike knows data and digital through running his own company and he has worked on newspapers," Hayes said.
He added that the need for a commercial director arose from conversations with clients, who were asking for opportunities across all The Times' branded platforms.
In his earlier spell at the newspaper group, Gordon worked in a number of sales and advertising roles across Times Newspapers and its tabloid sister publishing arm News Group Newspapers, which publishes the News of the World and The Sun.
In 1998, he became head of business development for News Group and, in 1999, was made deputy advertisement director.
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