Google has set up its lightshow at the Berlin Festival of Lights that uses energy from people's footsteps.
of
The installation, which measures 26 sqm, gives people a chance to capture their experience in the form of a gif.
Pavegen is behind the activation which creates energy and data out of the kinetic energy of the footsteps. Google's media agency OMD brokered the deal with Pavegen, and Fuse handled the activation.
The annual Berlin Festival of Lights runs until 15 October.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now