The internet retained its number one slot in Face's Tech Tribe survey for the second year running, in a survey that asked 1,379 people about their internet browsing habits.
In second place was online retailer , a new entry in the top 10; in third was HMV, which also made the top 10 for the first time: and Sony, which fell two places to fourth from last year.
Face said the survey, which covered 108 youth brands in total, was heavily weighted towards books and music in the top 10, with Tesco, Boots and Cadbury's also featuring highly.
Near the bottom of the list was snack food Pot Noodle, which was cleared over allegations of racism in its latest ad campaign, and the British School of Motoring, which came bottom.
The BBC was the only broadcaster to make the top 10.
The survey also found that 25% of 16- to 25-year-olds shop online, with 43% using a music download site in the last week, and spend an average 23 hours a week online, compared with 17 hours watching TV.
Andrew Needham, managing director of Face, explained: "This confirms the fact that students' lives are shaped by the internet and they are using it more and more.
"We already know that today's students have turned their back on TV in favour of the internet, but this snapshot also shows that their consumer habits are driven by the internet rather than the high street."
The top 10 brands were:
1) Google
2) Amazon
3) HMV
4) Sony
5) Cadbury's
6) eBay
7) Waterstones
8) iPod
9) Tesco
10) BBC
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