Google set to run listings on Dogpile

Google is to run listings with-in searches carried out on the Dogpile UK search engine.

Content provider InfoSpace, which operates Dogpile, sealed the UK deal a month after it tied up with Google in the US.

While non-commercial Google searches will appear under the Google brand, Google AdWords will appear under the search engine name Dogpile Picks.

Virgin, Go and Kelkoo are among the big brands to have signed up to the paid-for-performance AdWords scheme introduced by Google's UK arm earlier this month.

The cost-per-click ad scheme lets companies place text-based links on Google's UK web site.

Google joins a raft of partners supplying search services to Dogpile UK (www.dogpile.co.uk), including Overture, Fast Search & Transfer, Espotting Media and Ask Jeeves.

Alex Hurd, director of wireline and merchant services at Info-Space, said: "We're aiming to make Dogpile UK the most comprehensive search resource, and the relationship with Google means we can now offer wider results from both paid-for and regular search engines."

Clients signed up to use Dogpile UK as part of their own search offerings will have the Google results included.

Last month, national news-paper The Mirror launched a branded web search offering at mirrorsearch.co.uk using Dogpile UK's service (Revolution, 4 September, p7).

Other sites using Dogpile UK as part of search packages include women's portal iVillage UK and Thomson Directories' ThomWeb.

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