Google could be set to enter the in-game advertising market, with the rumoured acquisition of San Francisco-based Adscape Media.
The search giant is in final negotiations to buy the company, which serves advertising into online games, according to US reports. Google refused to comment.
In-game advertising is a rapidly growing market, particularly for massive multiplayer online games such as Second Life. Adscape is a competitor to the likes of IGA Worldwide and Microsoft-owned Massive Inc. Google has been expanding into media recently, with acquisitions such as the purchase of video website YouTube.
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