Google launches Living Stories for online news

Google has launched a trial format for presenting news coverage online called Living Stories which aims to unify coverage on a single, dynamic page, organised by how particular news stories develop.

The New York Times website
The New York Times website

aims to harness the advantages of online publishing can have over print and is the result of months of collaboration between Google, The News York Times and The Washington Post.

A Google blog post last night announced the move as a "potential solution" to questions surrounding the future of news and whether or not publishers should charge for it online.

"But what's often overlooked in these debates is the nature of the news story itself and the experience of how it's read online," according to Google.

"We believe it's just as important to experiment with how news organizations can take advantage of the web to tell stories in new ways — ways that simply aren't possible offline."

The Living Stories experiment claims to organise information by development sn the story under a consistent URL, while highlighting updates to the content, a succinct summary and surrounding context.

The approach is in contrast to a typical newspaper article online, which leads with the most important news, followed by additional information of decreasing importance.

This means information from prior coverage is often repeated with each new online article, and the same article is presented to everyone regardless of whether they already read it.

On Google Labs, the digital giant has unveiled some of the work it’s done in partnership The News York Times and The Washington Post around new ways to interact with news.

Google said: "The idea behind Living Stories is to experiment with a different format for presenting news coverage online. News organisations produce a wealth of information that we all value; access to this information should be as great as the online medium allows.

"We're excited to learn from this experiment, and hope to eventually make these tools available to any publisher that wants to use them."

The Living Stories project started taking shape over the summer after Google engineers and user interface teams spent time in the newsrooms of both papers.

Over the coming months, Living Stories will be refined based on industry feedback and Google is also looking to develop openly available tools that could aid news organisations in the creation of these pages or at least in some of the features.

Arif Durrani

Arif Durrani recommends

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content