Google continues 'big bet' on hardware with $1bn deal for HTC assets

Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).

Google's Pixel: manufactured by HTC
Google's Pixel: manufactured by HTC

The two companies have a close relationship, with HTC manufacturing Google’s Pixel smartphone. It also previously made products in the obsolete Nexus range. HTC was also the first company to release a smartphone using Android, the HTC Dream, in 2008.

.

Osterloh wrote: "Creating beautiful products that people rely on every single day is a journey, and we are investing for the long run.

"That’s why we’ve signed an agreement with HTC, a leader in consumer electronics, that will fuel even more product innovation in the years ahead."

Osterloh said the agreement includes a "team of HTC talent" and a non-exclusive licence for HTC intellectual property.

, but will not involve any of HTC’s manufacturing assets. 

Google previously acquired Motorola in 2011 for $12.5bn, but sold the brand three years later for just $2.9bn to Lenovo – though it retained most of the patents it gained with the acquisition. .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content