Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.
Patrice Harvey, a client development manager for DoubleClick, an ad technology company owned by Google, said: "More acquisition advertisers have really embraced programmatic."
Harvey told ±±¾©Èü³µpk10 the playbook’s launch was aimed at brand marketers who needed "hand-holding" when planning and running successful programmatic campaigns.
Programmatic buying is supposed to allow brands to use audience insights and technology to better tailor their messages to specific groups of people.
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