The facility lets users search for local information, drawing data from Google.com, including business listings, maps and relevant web pages.
It has been launched in the US, with plans for a UK rollout, though no date has been confirmed.
Local information for specific keywords or locations appears at the top of Google.com search results, marked by a compass icon that links users to a Google Local search results page with phone numbers and addresses.
Kate Burns, managing director for UK ad sales, said: "This is just the start of Google localisation. We will bring it to Europe."