The spot has Liotta, who starred in gangster film 'GoodFellas', as an enforcer sent by Heineken to point out to a member of the public, who failed to finish his pint some nights earlier, the error of his ways.
After waking the man up in the middle of the night brandishing the offending pint, Liotta then escorts him to the Heineken brewery in the Netherlands to explain the increase in strength from 3.4% ABV to 5%.
While his most famous role was as gangster Henry Hill in Martin Scorsese's 'Goodfellas', this latest role is more akin to his performance as an unhinged ex-boyfriend in Jonathan Demme's 1986 film 'Something Wild'.
The ad, which launches today, is part of a £25m marketing spend during 2004, which also includes £7.5m on media, and follows Heineken's relaunch last year.
It was written and art directed by Tony Barry of Clemmow Hornby Inge, directed by Bryan Buckley of Hungryman and filmed in New York. Media was handled by MindShare.
Accordiing to Liotta: "The idea of showing up on someone's doorstep at 3am and berating them for not respecting the beer kind of appealed to me."
Leslie Meredith, Heineken UK marketing director, said: "Our new ad continues to build the message to drinkers and shoppers that Heineken has changed from the product they knew over the past 30 years into the premium quality, authentic import lager it is today."
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