Good Housekeeping has reorganised its group sales structure by
separating agency sales from client sales.
The move follows the expansion of the sales portfolio to include two
magazine brand extensions: Having a Baby and Buy the Best. The
eight-strong sales team now sells across all three titles.
Agency sales efforts will be led by group ad manager Maggie Chaplin,
supported by a team of six - Jill Maxwell, Caroline Lawley, Samantha
Vernon, Aleesha Andrews, Denise Ela and Lucy Evans.
Katherine Boyd, formerly promotions manager in The National Magazine
Company’s central sales department, has been appointed to the new role
of client sales manager.
Group ad director Judith Secombe hopes Boyd’s client sales focus will
result in new revenue opportunities from promotions, and a linkage with
Good Housekeeping Institute events.
’Katherine will take a more strategic view. Her remit is to get out and
meet people and develop exciting new projects that will benefit the
group,’ said Secombe. ’We want to help advertisers talk to our readers
in a number of ways.’
She added that the agency team would now be able to concentrate more on
servicing agencies. She said this was important because the Good
Housekeeping brand covers a wider range of categories than most women’s
titles. These range from fashion, beauty and food to interiors, finance
and motors.
Having a Baby is increasing its frequency from bi-monthly to monthly,
starting with the August issue. A publisher’s statement claimed the
title sells 53,135. The biannual Buy the Best was launched last October
and has an ABC of 59,000. Good Housekeeping’s ABC is 400,094.
.jpg)
.jpg)