The investment bank says that it is the first time that anyone in the financial community has undertaken such widespread research.
The aim of the survey is to get a short- and long-term look at what advertisers are planning to do with their budgets. It will also examine the impact of the Olympic Games and European Football Championships next year -- something that the major advertising groups are counting on to give their revenues a boost.
The survey is being conducted by Marc Sugarman and Thomas Singlehurst, two media analysts at Goldman Sachs, and can be filled out online at www.gs.com/globaladsurvey. All answers are non-attributable and respondents are able to get a copy of the research when it is published.
According to Singlehurst: "The survey aims to uncover whether the way the agencies are planning their development -- both in terms of geography and discipline -- matches the way the advertisers themselves expect their marketing strategy to evolve."
Anyone wanting further information can email Thomas.Singlehurst@gs.com.
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