The campaign drew complaints from members of the public that it encouraged child abuse and paedophilia.
The ads, which are running across 3000 six-sheet sites, were created by JWT for the UK launch of Golden Skins thick-cut chips.
The work uses five images of pale-skinned people each holding a bag of the crisps. Two executions feature skinny boys, one of whom is naked from the waist up. Another features a young girl with a bag of crisps hiding her breasts. JWT claimed the girl was 25. The ads have no text.
Eleven complainants said the images were offensive and irresponsible. Some claimed they promoted under-age sex and were an incitement to paedophiles. The contrast of the golden-coloured product with the models' skin was also cited as drawing attention to their nudity.
JWT said the ads were designed to create standout with a limited budget.
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