The ad, created by McCann-Erickson, shows a couple who have pledged that if they are both still single at 30, they will be each other's "fallback" option.
The woman returns from a date complaining that she's going to end up a "wrinkly spinster with a cat and a brown sofa", and the man jokes: "Worse than that, you're going to end up with me". The pair think back to the pact they have made but, inevitably, once the instant coffee is open, they realise they want don't want to wait until 30 to be more than just friends.
The ad was written by Mike Lawrence, and Andy McAdie was the art director. It was produced by Bill James and directed by James Wood through Outdoor Films.
In February, Nescafe debuted the new series of Gold Blend ads with a different couple, who attempted to recreate a memorable African safari they shared in a tent on a London rooftop.
However, the ads have not been as well received as Gold Blend's 1980s saga starring 'Buffy the Vampire Slayer''s Anthony Stuart Head, where 30m viewers tuned in to see the stars of a long-running series of "will they, won't they?" ads finally seal their romance with a kiss.
Nescafe marketing manager Georgia Field said: "This further confirms Gold Blend's commitment to romance in all its shapes and forms. The theme of the new ad is something we can all relate to -- I'm sure we've all looked at our best friends before and thought 'maybe'..."
Media for the campaign was through Universal McCann.
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