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Football manager Harry Redknapp is launching a venture selling jam roly-polys in GoDaddy's new campaign to empower everyday entrepreneurs.

The webhosting brand's campaign, the debut work by VCCP since it was appointed last year, shows Redknapp determined to share his favourite dessert with the British public after winning I'm a Celebrity... Get Me out of Here! last year.

The work will run across TV, out-of-home, social media and digital.